Free is generous on purpose.
Annual billing comes with a clear discount. Outcome guarantees on every paid tier.
$0
Free, forever
The wedge. Designed to be useful, not a teaser.
- 40 to 60 question assessment
- Written Ikigai Profile (600 words)
- Top 3 business archetypes
- Share your ikigai statement
$12
/month, billed annually
Self knowledge, deep.
- Full personality battery
- All 12 archetypes with scores
- Compass for any decision
- Monthly reassessment
- 3,000 word deep profile
$39
/month, billed annually
A real plan, on you.
- Everything in Explore
- AI Cofounder
- Lean canvas + market sizing
- Financial model
- GTM playbook by archetype
- 90 day launch plan
- Starter kits
$89
/month, billed annually
Track. Reflect. Ship.
- Everything in Build
- KPI tracker
- Weekly check ins
- Decision log
- AI Coach 24/7
Plan with your partner. Plan with your family.
Founders often build with a partner. Their finances and life are tied to your decision. Multi profile plans bring both into the room.
Two linked profiles, shared planning view, joint Compass for life decisions.
Up to four linked profiles, parent dashboard, age appropriate teen flow (16+).
Operate Duo = $89 × 1.6 = $142/mo.
Outplacement, HR, exec dev, bootcamps.
Teams Starter
$49/seat/mo
5 seat min
Explore tier per user, admin dashboard, anonymized aggregates.
Teams Build
$99/seat/mo
10 seat min
Build tier per user, cohort tooling, white labeled reports.
Teams Operate
$199/seat/mo
25 seat min
Operate tier per user, manager view, integrations.
Enterprise
Custom
100+
SSO, custom archetypes, SLA, dedicated success.
We promise something. Not vague.
Discover guarantee
If your free Profile doesn't ring true, retake the assessment in deep dive mode at no cost.
Explore guarantee
30 day full refund, no questions asked.
Build: Shipped or Coached
If after 90 days you haven't shipped one validation experiment, we credit you 60 days free on Operate.
Operate guarantee
Money back on the most recent month if you followed the system and got nothing for it.
Honest answers, even when they're inconvenient for us.
Is the free assessment really free?
Yes. No credit card. We'll ask for an email at the end so we can save your Profile.
Can I cancel any time?
Yes. Cancel before the next billing cycle and you keep access through the end of the period.
Will my data be used to train AI models?
No. We do not train on your data. Subprocessors are contractually prohibited from training on it either.
Do you offer a student discount?
50% off Explore and Build with a verified .edu email.
What happens if I outgrow a tier?
You upgrade. Annual proration. We never lock you in.
Why is the AI Coach AI only?
Because the Coach has every assessment, every decision, every KPI you've ever logged. A human coach starts from zero each session.